About
bokeh purposefully explores the blur at the edges to discover unique opportunities and bring them to life, its led by me, Joseph Santry.
I’ve devoted the last 20 years to enhancing the experience and performance of humans in movement. I’m proud to say I’ve played a part in everything from winning Olympic gold medals and Tour de France victories, to simply helping people enjoying daily movement, all whilst working with leading brands to create breakthrough innovation and net new value.
At bokeh, our Innovation practice applies a blend of art and science, bringing together the often disparate components of great innovation. We create uniquely new value propositions, beyond the typical paradigms, combining deep research and innovation strategy we catalyse breakthrough thinking to help you build and test coveted products and create profitable and protectable brand propositions.
Our breadth of experience has enabled us to dive quickly and deeply into any specialist area with an eye for discovering net new opportunities and insights, while weaving them into strategic and commercial executions.
bokeh applies these practices across multiple categories and clients, scaling the team as needed with a curated network of experts.
Two decades of Innovation
2007 Rugby World Cup - Nike jersey ‘rip test’ and shirt grip development & testing
2008 Olympics - British Cycling; Helmet & Saddle development
2009 - Speedo triathlon suit performance testing
2010 Olympics - British Skeleton helmet development
2010 Speedo cap and goggle R&D
2011 Speedo - performance testing protocol development
2012 Olympics - Speedo Fastskin 3 Racing System
2016 Olympics - Speedo LZR X
2014 lululemon - R&D team build out
2017 lululemon - ‘Science of Feel’ Innovation platform
2018 lululemon - ‘your signature movement’ sports bra research & retail experience
2019 lululemon - ‘Boob Truths’ brand campaign & supporting products
2021 lululemon - Connected fitness devices & experiences
Squamish
bokeh is headquartered in Squamish, BC. There are not many places on earth like Squamish, a UNESCO Biosphere Region with access to a multitude of environments, world class activities and humans who live and breathe movement.
Squamish also attracts the talented humans who have designed, tested and built many of the industries iconic products. This underground network of experts won’t be found on posting on LinkedIn, but instead on a crag, in a backcountry hut or riding down a mountainside with no other soul around. These are the people we pull from when we build project teams, and test products (and they kick ass!).
Its a pretty great place to build the worlds best products!
